Mini Stories #3: Momentum, Ego and Complacency

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This is going to be one of the more important newsletters I’ve written so far.

Let’s begin

It all started when I came back from Bali.

You all already know the story of me losing a big client while I was on the trip.

One thing I am proud of always, that I’ve developed this habit of remaining calm, and not letting any failures dictate my future moves.

I’ve been a big advocate of keeping my head down, and working towards I vision I know will materialize.

Relentless consistency.

Making sure all needle moving tasks are taken care of, all the extra work is a +1.

I discussed this with the guys in the last days of the trip.

“Bro, we have hardly worked on this trip, still, our business runs, content goes out, it’s like we’re not even away from any of it.”

It’s all because of the years spent into building systems.

And it’s been stuck inside my head ever since.

I was like, “Yes!, this is it! It’s the reason I’m able to have freedom to do a lot more.”

And it’s not even like I come in the second part of the quote. I have systems, I don’t have enough automations and I can still do so much.

Clear direction forward.

I had content filmed for my brand. I realistically needed nothing for the next month. (I still am ahead by almost 3 weeks with content)

So my entire focus as I came back from the trip was completely on the agency.

The key being, having a great team with great systems all around.

In the last couple weeks specially, work went to structure the team at all levels.

Team members can handle client calls and immediate client requests. To an extent, I’ve been replaced inside my company. And that’s reassuring.

I give instructions. The leaders within the team move it forward.

Because of this, I am able to focus on growth.

Don’t get me wrong, this wasn’t built in a few months. It took close to 2 years.

I’ve been running my agency since July 2023, going through countless phases of clients leaving, coming back, leaving, big refunds, hiring & firing, hard conversations, endless self doubt about being a founder and so much more.

And now, finally, I am able to see growth in my agency. REAL GROWTH.

The clientele, the systems, the service and sales all finally functioning together.

Having a pipeline of projects, close to maxing out the output we can generate with the current team.

The agency account getting inbound deals with contracted value of over $20k.

Me getting reached out by people who worked with and are working with Jordan Peterson, because of what I’ve been putting out.

Working with VC companies, getting paid a $6000 retainer and getting clients referring me to other people out of nowhere.

Stuff working with my brand. Me revamping a few ideas as well.

It’s all happening finally.

There’s so much happening, I had to calm myself. This time for real.

Not letting this get to my head.

This isn’t something I’m surprised by, as I know I did the work needed to get this output.

When you finally get to see the progress you’ve been working for a long time, you tend to loosen up.

You tend to take more breaks. You tend to get complacent.

Whether it’s your personal brand. Your business. Momentum is real.

It’s our tendency to become complacent.

They’re not used to listening to your commands, specially after you spending decades being dictated by the survival instinct.

I’ve seen that as you realize this progress came because you worked for it, it often loses the control it has over you.

You’re looking forward.

Your “why” isn’t attached to yourself. There’s a bigger reality in place.

For me, I am doing it all for my loved ones.

Whenever I tend to get complacent, I call myself out. I’m not afraid of it.

I recall who I am I doing it all for.

There’s a bigger picture at play.

Reframes work at all levels.

I finally have progress, let’s take a break. No!

This is the work I’ve put in for 5 years now, I deserve it and I want to do more. Be more. Yes!

I want to take more risks.

More steps forward that will keep me at the edge of my seat.

Don’t get complacent when things start working in your favor, chances are you might end up achieving 10x of what you set out for. Take risks. Take big steps.

Also picked up “Ego is the enemy, Ryan Holiday” to make sure I don’t let all this progress get to my head.

This current progress is nothing compared to what I actually am capable of.

And I’ve done it.

I’ve taken big steps too. Specially with my agency, my brand and the journey club.

One announcement for each, soon.

Some thoughts on what happened around us:

In these past few weeks, tensions rose between India and Pakistan.

I don’t know anything about geopolitics, I tend to stay away from media at all times.

We have already seen how it’s all a smokescreen of the war. You don’t know whether everything that you saw about the event was fake or not.

So I’m gonna refrain from any viewpoints about the geopolitics overall. Need to educate myself more on the topic. Now’s not the time.

One thing I am certain of, it’s the unending support for my country.

I got a lot of backlash, hideous messages from people after I shared stories to show I’m in support of our armed forces.

I was there, reading all of it, taking a mental picture and screenshots in my phone.

And it shows the reality of how people are, inside the masks they wear to be accepted in the society.

What happened in our country, was wrong at all levels and the people responsible had to and have to pay for it. Because they deserve it.

We don’t know how much we don’t know. Honestly.

Because of that, I’m no-one to give concrete conclusions to anything.

I’m proud of my friends, who have earned the privilege of building big audiences on the internet, and the creators who didn’t hold back with their support.

Who cares about losing the people from your audience that you never wanted in the first place.

This new wave of creators, have a bunch with no spine and the others with actual backbone so they can stand up for their values and not deter from it.

I had team members who were in blackout for days. My own family lives near the area where it all went down.

I hope, everyone who was affected by all of it is safe. Take care of yourself. We’re in this together.

There’s a lot more to come. One thing is for sure, our support will be with Bharat Mata, our motherland.

Jai Hind 🇮🇳

Conclusion:

The last thing I want to say, I have nothing but endless gratitude for people who have supported me since day 1.

A lot of you that I never met personally. I’m grateful to have you alongside me in my journey.

Thanks to 1440 Media for being a long time sponsor!

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