Where it all started?

I don’t really call myself a marketer.

Quick story.

I had a chat with Satyam, who works with industry leaders for funnels, a member inside Journey Club and ECB about a week ago.

He trains in P-Town West academy as well and I have frequent chats about everything with him.

He said, “Saksham, initially I thought you and I have a similar trajectory. Like being a specialist. Think Stefan Georgi (One of the biggest copywriters of all time, I even worked on his personal brand’s social promotions when I was working with AOS Media).”

“What do you mean?” I replied.

“After having chats with you, I saw that your pathway is more like Daniel Dalen, or Iman. Because you’re building a lot of things, you’re not at the core in terms of marketing or sales. You start it all, however, your work is more for the vision. The team boosts your progress”

I stood there for a couple seconds thinking. YES! He nailed it.

Then he mentioned, “If Journey club is done well, no-one will come close in our country to what you guys are building.”

That opened my eyes. Again.

I tend to respectfully listen to people who have expertise in different skillsets and become a sponge. So every word that was spoken I took it to heart.

See,

I didn’t come into this space trying to become the best at sales, marketing or a matter of fact, anything.

The aim was to just find a career.

That led me to starting everything I have done until now, completed 5 full years of being in the online space TODAY. May 15th.

Everything that I have learned, came as a byproduct of just trying new things.

Online personal branding, sales, agency, freelancing, products all of it.

The core of building it all, is marketing.

Seeing problems for the first time

Me and Akshat, started journey club as a retreat last year.

It went better than we ever imagined. The demand of people wanting to join was crazy.

That’s why we decided to move towards a community model. Which is now moving towards a lifestyle brand.

And we’re now business partners, co-founders.

We met online. It would not have happened if either one of us didn’t put out content.

It’s the essence of the journey club.

However, after launching our community in Feb, 2025. We started seeing massive problems.

First launch was great, BUT, people were confused.

We made a fundamental error in marketing.

If people have to run a mental treadmill while seeing your offer, your offer isn’t good enough.

If they have to figure out whether it’s for them or not, your offer isn’t good enough.

The targeting is flawed. The positioning is flawed. All of it.

The entire game is of conversion rate. If anything hurts this, it’s a bad decision.

Our Ignorance, being honest

We ignored the fact that we have our own products, targeting a specific use case for a specific audience.

Mine being ECB. Where I teach people how to build personal brands so they can get clients from it.

Akshat having Cold Models.

Over the past couple months, we faced the same problem over and over and over again.

People being confused about what’s different between our products and the journey club?

Honestly speaking, we had no idea.

Every conversation was a battle with our own small thinking,

“Bro, how do we figure out a way to make both work?”

We were attached to our products and the journey club.

Every conversation came to the same cross road.

And after 2 months of back and forth, we had a chat last week that resulted in a big decision for both of us.

The solution, what’s next?

We decided to get rid of the problem at the core.

We have given our value as individuals, with our products.

I love the ECB community, people put in work, and they got results. Simple as that.

So now,

We’re shutting down our info products completely.

We are killing our own products to pursue a dream together.

Sacrifices have to be made. This being really difficult on the outside, seemingly was an easy decision to make.

ECB won’t be accessible for people who aren’t already inside, starting June 1st, 2025.

We’re going all into the journey club. We realized that it has the potential to become our main business 2 years from now.

Still, doesn’t mean our products don’t hold value.

I planned to launch a ECB cohort around this time. I couldn’t do it.

Because even I cannot explain the information in a better way compared to how I already did inside the course.

And this was mentioned to the community, in every QnA.

Last chance to get access to ECB.

If you want to learn how to build a brand, so you can get clients through both inbound and outbound strategies, this is your chance. THE LAST CHANCE.

Putting out a 20% discount for ECB until June 1st. Then the whole product will be gone forever.

Click here to enroll. Use code “Last” at checkout.

Get all the access while you can. The info won’t disappoint.

PS. We don’t have any QnAs in ECB now.
You get lifetime access to all the modules and previous QnAs we’ve done so far. Including guest sessions with Moksh Vasant and Sahil Roy.

Some results the community got recently:

Click here to enroll. Use code “Last” at checkout.

The Journey Begins.

~ Saksham.

Seeking impartial news? Meet 1440.

Every day, 3.5 million readers turn to 1440 for their factual news. We sift through 100+ sources to bring you a complete summary of politics, global events, business, and culture, all in a brief 5-minute email. Enjoy an impartial news experience.

Join for free today!